Onandon Spring/Summer 2014 Lookbook

On and On is a new concept of casual wear that was born in the mind of Silvia Di Grazia around 2009. After graduating in Fashion Design at Polimoda in
Florence with a major in Knitwear, Silvia worked for differents brand’s desing and style departments, until she decided to make her passion for music and
streetwear a real business. Music has an important role in the product idea: On and On recalls the beat’s persistent repetition, and this stands for the possibility
to keep the garnment for more than one season, wearing it over the short-lived fashion statements...

The firsts collections privileged the streetwear look, until Silvia witnessed some kind of feminity growth regarding her persona and reflected this new
being into her works: that’s how from the production of sweatshirts and nearly sporty garments, the designs naturally evolved into a more structured casual
wear, often hiding precious details, like the special buttons or the t-shirt silk inserts.

Plain cuts address to one of On and On’s leading principles: ease in shape and movement. Thanks to the big reasearch over materials - supported by an
italian texitiles and accessories supply - the design mantains a very minimal essence, yet refined.

On and On’s pieces do follow their own path: yet winking at the contemporary, these sharp-in basic designs imply different usages and combinations within
the same wardrobe. Totally tailored in Italy, the collection is set up under the guidance of some kind of craftmanship devotion, which is guaranteed by the
“unique piece” method Silvia adopts during the process: she curates every phase, from the first design to the making of the paper model, from the prototype
realization, to all the trials and samples production. They all come from the same mind.
On and On is distributed nationwide and online.